{"id":97792,"date":"2025-05-23T18:11:47","date_gmt":"2025-05-23T14:11:47","guid":{"rendered":"https:\/\/jam-news.net\/az\/?p=97792"},"modified":"2025-05-26T10:42:52","modified_gmt":"2025-05-26T06:42:52","slug":"milli-meclis-sosial-media-reklamini-qanunla-tenzimledi-ekspert-deyir-ki-bu-tesebbuskalari-ruhdan-salacaq","status":"publish","type":"post","link":"https:\/\/jam-news.net\/az\/milli-meclis-sosial-media-reklamini-qanunla-tenzimledi-ekspert-deyir-ki-bu-tesebbuskalari-ruhdan-salacaq\/","title":{"rendered":"Milli M\u0259clis sosial media reklam\u0131n\u0131 qanunla t\u0259nziml\u0259di &#8211; ekspert deyir ki, &#8220;bu, t\u0259\u015f\u0259bb\u00fcskarlar\u0131 ruhdan salacaq&#8221;"},"content":{"rendered":"\n<p style=\"font-size:8px\"><strong><em>Bloqerl\u0259rin reklam f\u0259aliyy\u0259ti \u00fc\u00e7\u00fcn qaydalar<\/em><\/strong><\/p>\n\n\n\n<p><strong>Milli M\u0259clisin plenar iclas\u0131nda \u201cReklam haqq\u0131nda\u201d qanuna d\u0259yi\u015fiklikl\u0259r <a href=\"https:\/\/fed.az\/az\/ikt\/azerbaycanda-reklama-dair-telebler-deyisir-yeni%CC%87-qanun-228707\" target=\"_blank\" rel=\"noreferrer noopener\">q\u0259bul olunub<\/a>. Yeni qaydalar sosial mediada reklam f\u0259aliyy\u0259ti il\u0259 m\u0259\u015f\u011ful olan bloqerl\u0259r v\u0259 influenserl\u0259r &#8211; y\u0259ni r\u0259q\u0259msal platforma t\u0259sir\u00e7il\u0259ri \u00fc\u00e7\u00fcn h\u00fcquqi v\u0259 maliyy\u0259 bax\u0131m\u0131ndan bir s\u0131ra t\u0259l\u0259bl\u0259r m\u00fc\u0259yy\u0259n edir.<\/strong><\/p>\n\n\n\n<p>Qanun art\u0131q t\u0259sdiql\u0259nib. Bundan sonra sosial \u015f\u0259b\u0259k\u0259l\u0259rd\u0259 reklam payla\u015fan \u015f\u0259xsl\u0259r <strong>m\u00fctl\u0259q \u015f\u0259kild\u0259 reklam oldu\u011funu g\u00f6st\u0259rm\u0259li<\/strong>, m\u0259hsul v\u0259 xidm\u0259tl\u0259r bar\u0259d\u0259 <strong>real v\u0259 \u015f\u0259ffaf<\/strong> m\u0259lumat verm\u0259li, <strong>vergi \u00f6d\u0259yicisi<\/strong> (V\u00d6EN sahibi) olmal\u0131 v\u0259 <strong>lisenziya t\u0259l\u0259b ed\u0259n m\u0259hsullar \u00fc\u00e7\u00fcn m\u00fcvafiq s\u0259n\u0259dl\u0259ri<\/strong> t\u0259qdim etm\u0259lidirl\u0259r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qanunun m\u0259zmunu<\/strong><\/h2>\n\n\n\n<p>Yeni d\u0259yi\u015fiklikl\u0259r\u0259 \u0259sas\u0259n, lisenziya v\u0259 ya sertifikat t\u0259l\u0259b olunan m\u0259hsullar\u0131n reklam\u0131 yaln\u0131z m\u00fcvafiq s\u0259n\u0259dl\u0259rl\u0259 h\u0259yata ke\u00e7iril\u0259 bil\u0259r. Reklam da\u015f\u0131y\u0131c\u0131s\u0131 (y\u0259ni platforma v\u0259 ya format) bu m\u0259lumatlar\u0131 tam g\u00f6st\u0259rm\u0259y\u0259 imkan verm\u0259dikd\u0259, <strong>\u0259trafl\u0131 m\u0259lumat \u00fc\u00e7\u00fcn ke\u00e7idl\u0259r v\u0259 ya q\u0131sa n\u00f6mr\u0259l\u0259r<\/strong> t\u0259qdim edilm\u0259lidir. \u018flav\u0259 olaraq:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam istehlak\u00e7\u0131s\u0131<\/strong> reklam\u0131n sponsorlu oldu\u011funu a\u00e7\u0131q \u015f\u0259kild\u0259 anlamal\u0131d\u0131r;<\/li>\n\n\n\n<li>Veril\u0259n m\u0259lumat <strong>ayd\u0131n v\u0259 ba\u015fa d\u00fc\u015f\u00fcl\u0259n formada<\/strong> t\u0259qdim edilm\u0259lidir;<\/li>\n\n\n\n<li>M\u0259lumat\u0131n <strong>yan\u0131ld\u0131c\u0131 v\u0259 ya qeyri-d\u0259qiq olmas\u0131 qada\u011fand\u0131r<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Riskl\u0259r: yarad\u0131c\u0131l\u0131q, azadl\u0131q v\u0259 g\u0259ncl\u0259rin t\u0259\u015f\u0259bb\u00fcskarl\u0131\u011f\u0131<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jam-news.net\/app\/uploads\/2025\/05\/image-24-1024x576.png\" alt=\"Bloqerl\u0259rin reklam f\u0259aliyy\u0259ti \u00fc\u00e7\u00fcn qaydalar\" class=\"wp-image-97793\" style=\"width:370px;height:auto\" srcset=\"https:\/\/jam-news.net\/app\/uploads\/2025\/05\/image-24-1024x576.png 1024w, https:\/\/jam-news.net\/app\/uploads\/2025\/05\/image-24-300x169.png 300w, https:\/\/jam-news.net\/app\/uploads\/2025\/05\/image-24-768x432.png 768w, https:\/\/jam-news.net\/app\/uploads\/2025\/05\/image-24.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Osman G\u00fcnd\u00fcz | foto: Wikimedia&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>Az\u0259rbaycan \u0130nternet Forumunun prezidenti, \u0130KT \u00fczr\u0259 ekspert Osman G\u00fcnd\u00fcz\u00fcn \u015f\u0259rhinc\u0259, <strong>qanunun t\u0259tbiqi s\u0259rt v\u0259 m\u0259rk\u0259zl\u0259\u015fdirilmi\u015f \u015f\u0259kild\u0259 apar\u0131larsa<\/strong>, bu, <strong>g\u0259nc blogerl\u0259rin v\u0259 yarad\u0131c\u0131 kontent istehsal\u00e7\u0131lar\u0131n\u0131n f\u0259aliyy\u0259tin\u0259 z\u0259r\u0259r <a href=\"https:\/\/www.facebook.com\/share\/p\/15b7B2Ukph\/?mibextid=wwXIfr\" target=\"_blank\" rel=\"noreferrer noopener\">vura bil\u0259r.<\/a><\/strong><\/p>\n\n\n\n<p>Ekspert bu riskl\u0259r\u0259 bel\u0259 m\u00fcnasib\u0259t bildirir:<\/p>\n\n\n\n<p><em>\u201cSosial media f\u0259rqlilik v\u0259 alternativlik \u00fcz\u0259rind\u0259 qurulub. \u018fg\u0259r yaln\u0131z kommersiya m\u0259qs\u0259dli, filtrd\u0259n ke\u00e7mi\u015f kontent \u00f6n\u0259 \u00e7\u0131xacaqsa, bu, platforman\u0131n ruhunu z\u0259d\u0259l\u0259y\u0259c\u0259k\u201d.<\/em><\/p>\n\n\n\n<p>Eyni zamanda, o bildirir ki, <strong>ictimai n\u0259zar\u0259t v\u0259 ictimai i\u015ftirak\u00e7\u0131l\u0131q<\/strong> bu qanunun t\u0259tbiqind\u0259 \u0259sas rol oynamal\u0131d\u0131r. \u018fg\u0259r bu n\u0259zar\u0259t <strong>nifr\u0259t z\u0259minin\u0259 v\u0259 lin\u00e7 m\u0259d\u0259niyy\u0259tin\u0259<\/strong> \u00e7evril\u0259rs\u0259, proses yarad\u0131c\u0131l\u0131\u011f\u0131 bo\u011fa bil\u0259r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Yeni d\u00f6vr: \u015f\u0259ffafl\u0131q, yoxsa t\u0259nziml\u0259nmi\u015f senzura?<\/strong><\/h2>\n\n\n\n<p><strong>Osman G\u00fcnd\u00fcz<\/strong> hesab edir ki, d\u0259yi\u015fiklikl\u0259r sosial median\u0131n reklam bazar\u0131nda <strong>pe\u015f\u0259karla\u015fman\u0131 v\u0259 \u015f\u0259ffafl\u0131\u011f\u0131<\/strong> t\u0259min etm\u0259k \u00fc\u00e7\u00fcn uzun zamand\u0131r g\u00f6zl\u0259nilirdi:<\/p>\n\n\n\n<p><em>\u201cBu bazarda V\u00d6EN-l\u0259 f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n m\u0259suliyy\u0259tli blogerl\u0259rl\u0259 yana\u015f\u0131, vergi \u00f6d\u0259m\u0259y\u0259n, sui-istifad\u0259 ed\u0259n, istifad\u0259 etm\u0259diyi m\u0259hsulu reklam ed\u0259n \u015f\u0259xsl\u0259r d\u0259 vard\u0131. Yeni qaydalar bu m\u0259suliyy\u0259tsizliyi aradan qald\u0131rmaq \u00fc\u00e7\u00fcn vacibdir\u201d.<\/em><\/p>\n\n\n\n<p>Ekspert bu d\u0259yi\u015fiklikl\u0259rin <strong>vergi m\u0259d\u0259niyy\u0259ti, kontent keyfiyy\u0259ti v\u0259 istehlak\u00e7\u0131 etimad\u0131na<\/strong> m\u00fcsb\u0259t t\u0259sir ed\u0259c\u0259yini deyir. Lakin o, h\u0259m d\u0259 <strong>qorxulara yer oldu\u011funu<\/strong> bildirir:<\/p>\n\n\n\n<p><em>\u201c\u018fg\u0259r t\u0259tbiqd\u0259 balans qorunmazsa, bu, <strong>yeni ba\u015flayacaq blogerl\u0259r<\/strong> \u00fc\u00e7\u00fcn tormozlay\u0131c\u0131, sosial median\u0131n <strong>r\u0259ngar\u0259ngliyin\u0259<\/strong> is\u0259 z\u0259r\u0259r ver\u0259n faktora \u00e7evril\u0259 bil\u0259r\u201d.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10 milyonluq bazar<\/strong><\/h2>\n\n\n\n<p>Osman G\u00fcnd\u00fcz deyir ki, <strong>Az\u0259rbaycanda sosial media reklam bazar\u0131n\u0131n h\u0259cmi t\u0259xmin\u0259n 10 milyon manatd\u0131r<\/strong>. Bu m\u0259bl\u0259\u011f \u0259vv\u0259ll\u0259r \u0259n\u0259n\u0259vi televiziyalara \u00e7at\u0131rd\u0131, lakin son ill\u0259rd\u0259 <strong>&#8220;Instagram&#8221;, &#8220;YouTube&#8221; v\u0259 &#8220;TikTok&#8221;<\/strong> bu bazardan b\u00f6y\u00fck pay alma\u011fa ba\u015flay\u0131b.<\/p>\n\n\n\n<p>Bazarda az sayda bloger var ki, ayl\u0131q g\u0259liri <strong>50 min manat\u0131<\/strong> \u00f6t\u00fcr. \u018fks\u0259riyy\u0259t is\u0259 bir payla\u015f\u0131m \u00fc\u00e7\u00fcn <strong>50 manatdan 500 manata<\/strong> q\u0259d\u0259r qazan\u0131r. Geni\u015f kampaniyalarda bu m\u0259bl\u0259\u011f <strong>10-15 min manata<\/strong> da \u00e7ata bilir. Yeni qanun bu d\u00f6vriyy\u0259l\u0259rin r\u0259smi u\u00e7otunu v\u0259 vergiy\u0259 c\u0259lb edilm\u0259sini t\u0259min ed\u0259c\u0259k.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sosial mediada reklam f\u0259aliyy\u0259ti il\u0259 m\u0259\u015f\u011ful olan bloqerl\u0259r v\u0259 influenserl\u0259r \u00fc\u00e7\u00fcn h\u00fcquqi v\u0259 maliyy\u0259 bax\u0131m\u0131ndan t\u0259l\u0259bl\u0259r m\u00fc\u0259yy\u0259n edilib<\/p>\n","protected":false},"author":60,"featured_media":97794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,4043,50,49],"tags":[18,101,96,152,153,157],"formation":[],"post-author":[2888],"topic":[4952],"tooltip":[],"city":[6041],"class_list":["post-97792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-azrbaycan","category-explainer","category-xbrlr","category-srh","tag-azrbaycan","tag-qafqaz","tag-qafqaz-iqtisadiyyati","tag-qafqaz-xbrlri","tag-qafqazda-hyat","tag-xbrlr","post-author-jamnews","topic-azrbaycan","city-baki"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bloqerl\u0259rin reklam f\u0259aliyy\u0259ti \u00fc\u00e7\u00fcn qaydalar \/JAMnews<\/title>\n<meta name=\"description\" content=\"Bloqerl\u0259rin reklam f\u0259aliyy\u0259ti \u00fc\u00e7\u00fcn qaydalar m\u00fc\u0259yy\u0259n edilib - Milli M\u0259clis sosial media reklam\u0131n\u0131 qanunla t\u0259nziml\u0259di\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jam-news.net\/az\/milli-meclis-sosial-media-reklamini-qanunla-tenzimledi-ekspert-deyir-ki-bu-tesebbuskalari-ruhdan-salacaq\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milli M\u0259clis sosial media reklam\u0131n\u0131 qanunla t\u0259nziml\u0259di - ekspert deyir ki, &quot;bu, t\u0259\u015f\u0259bb\u00fcskalar\u0131 ruhdan salacaq&quot;\" \/>\n<meta property=\"og:description\" content=\"Bloqerl\u0259rin reklam f\u0259aliyy\u0259ti \u00fc\u00e7\u00fcn qaydalar m\u00fc\u0259yy\u0259n edilib - Milli M\u0259clis sosial media reklam\u0131n\u0131 qanunla t\u0259nziml\u0259di\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jam-news.net\/az\/milli-meclis-sosial-media-reklamini-qanunla-tenzimledi-ekspert-deyir-ki-bu-tesebbuskalari-ruhdan-salacaq\/\" \/>\n<meta property=\"og:site_name\" content=\"Azerbaijani Jamnews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JAMnewsInEnglish\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T14:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T06:42:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jam-news.net\/app\/uploads\/2025\/05\/QF-Blog-12-Influencer-Marketing-Statistics-You-Need-To-Know_1920x1080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elmisham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Milli M\u0259clis sosial media reklam\u0131n\u0131 qanunla t\u0259nziml\u0259di - ekspert deyir ki, &quot;bu, t\u0259\u015f\u0259bb\u00fcskalar\u0131 ruhdan salacaq&quot;\" \/>\n<meta name=\"twitter:creator\" content=\"@JAMnewsCaucasus\" \/>\n<meta name=\"twitter:site\" content=\"@JAMnewsCaucasus\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"elmisham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jam-news.net\/az\/milli-meclis-sosial-media-reklamini-qanunla-tenzimledi-ekspert-deyir-ki-bu-tesebbuskalari-ruhdan-salacaq\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jam-news.net\/az\/milli-meclis-sosial-media-reklamini-qanunla-tenzimledi-ekspert-deyir-ki-bu-tesebbuskalari-ruhdan-salacaq\/\"},\"author\":{\"name\":\"elmisham\",\"@id\":\"https:\/\/jam-news.net\/az\/#\/schema\/person\/eb45af4c98a871b32118a93d3d66e159\"},\"headline\":\"Milli M\u0259clis sosial media reklam\u0131n\u0131 qanunla t\u0259nziml\u0259di &#8211; 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